Press Release PR-198


FOR IMMEDIATE RELEASE:

Wilwood Disc Brakes has partnered with Ultimate Performance, a North Carolina-based suspension tuning and performance product supplier, to enhance support to drivers at race events.

As part of the partnership, Ultimate Performance owner JJ Furillo will travel to pro-touring events across the country providing technical support and guidance to competitors on tuning suspensions to match their driving style. Additionally, Furillo can recommend the best braking application setup to create the complete performance package.

“JJ has continually proven himself as an expert at optimizing suspension performance both on and off the race track since his early years at Penske Shocks to founding JRi Shocks,” said Bill Wood, owner of Wilwood Engineering. “Pairing his insight with the leader in performance brakes makes for a winning combination.”

Furillo founded Ultimate Performance in 2014 and has partnered with a number of industry-leading performanceenhancing companies to help drivers create their ultimate performance racing machine.

“From the time I started my racing career, Wilwood has always set the bar when it comes to performance brake systems,” said Furillo. “When I created Ultimate Performance my goal was to represent the best brands and Wilwood continues to exemplify what it means to be a leader in the industry.”

About Ultimate Performance

Ultimate Performance is the premier choice for suspension tuning and industry-leading products for high-performance vehicles, creating the ultimate performance package for the street performance and pro-touring industry. With more than twenty years of extensive motorsports suspension experience, Ultimate Performance provides vehicle setup and suspension tuning at events and test sessions for the street or on the race track.

About JJ Furillo
JJ Furillo began his motorsports career as a teenager by revalving and rebuilding shocks for his uncle, Meme DeSantis, Jr. and the famed No. 14 Northeast dirt modified race car. He would go on to record multiple wins and a championship as crew chief for the team. In 1996 he began working for Penske Shocks and quickly became principal of their NASCAR program, growing the company to become the leading shock provider in the industry. A decade later JJ partnered with Jeff Ryan to create JRi Shocks, expanding into additional markets to include NHRA, World of Outlaws and pro-touring. With the rapid development of suspension parts in the pro-touring and street performance market, JJ recognized an opportunity to link his racing knowledge to street cars, and in 2014 founded Ultimate Performance, partnering with the industries premiere suppliers and brands to create the ultimate performance package.






About Wilwood Engineering

Founded by Bill Wood in 1977, Wilwood Engineering designs and manufactures high-performance disc brakes and components from their headquarters in Camarillo, California. Engineered and rigorously tested for any application, Wilwood celebrates 40 years of unsurpassed braking quality and performance with sleek, modern designs. From race cars to classic cars, Wilwood has the brakes to stop you. For more information, contact Wilwood Engineering at: Email Wilwood

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Version: 3.05 June 23, 2023
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